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☆ China Raids Offices of WPP Unit GroupM, Detains Executive
▼ + stars: | 2023-10-21 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

Foreign companies are increasingly wary of doing business in Chinese cities such as Shanghai, where GroupM’s offices were raided. Photo: Ying Tang/Zuma PressChinese police have raided the Shanghai offices of GroupM, a media-investment group and unit of London-based WPP , and detained an advertising executive, said a person familiar with the matter. Police questioned other local executives during the raid, including GroupM’s Chief Executive in China Patrick Xu, the person said.

Persons: Ying Tang, China Patrick Xu Organizations: Zuma Press, WPP, Police, GroupM’s Locations: Shanghai, London, China

Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. The fourth, GroupM China’s CEO and country managing director for WPP China, Patrick Xu, was questioned by police but not detained, the person said. An employee stationed in the closest police precinct to WPP's Shanghai office said police could not comment. "As our fourth largest market globally, China will continue to play a crucial role in WPP's long-term growth strategy. Police visited U.S. management consultancy Bain & Co's Shanghai office in April, then in May, state TV aired a program showing a raid of consultancy Capvision Partners' offices.

Persons: Toby Melville, GroupM, Patrick Xu, Xu, Mark Read, Mintz, Capvision, Bain, Casey, Laurie Chen, Alison Williams Organizations: WPP, REUTERS, Rights, WPP China, Financial Times, Outdoor Holdings, SEC, Police, Bain, Co's, TV, Capvision Partners, Casey Hall, Thomson Locations: London, Britain, Shanghai, China, Beijing, Co's Shanghai

Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. The fourth, GroupM China’s CEO and country managing director for WPP China, Patrick Xu, was questioned by police but not detained, the person said. Calls to GroupM's office in Shanghai to seek comment went unanswered and Xu did not immediately respond to an email requesting a response. An employee stationed in the closest police precinct to WPP's Shanghai office said police could not comment. Police visited U.S. management consultancy Bain & Co's Shanghai office in April, then in May, state TV aired a program showing a raid of consultancy Capvision Partners' offices.

☆ WPP Merging VMLY&R With Wunderman Thompson
▼ + stars: | 2023-10-17 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/wpp-merging-vmly-r-with-wunderman-thompson-37ec147b

Persons: Dow Jones Organizations: wpp

☆ The latest ad industry salaries, revealed: Here's how much top agencies like WPP, Publicis, and Omnicom offered copywriters, data analysts, and project managers in 2023.
▼ + stars: | 2023-09-29 | by ( Lara O'Reilly | Alex Nicoll | ) www.businessinsider.com time to read: +1 min

Ad agencies sought to fill hundreds of roles this year, from traditional creative openings, to tech-focused jobs. Insider analyzed recent government data to see what agencies paid employees in the US. Here's a snapshot of what groups like WPP, Publicis, and Omnicom paid agency staffers this year. Many agencies have been looking to recruit increasingly technical roles like developers, data scientists, and engineers, alongside the more typical creative jobs. To get a picture of what agencies pay, Insider reviewed the US Department of Labor's Office of Foreign Labor Certification data from the first half of this calendar year.

Organizations: WPP, Publicis, US Department of Labor's, Foreign Labor

☆ Uber is moving its $600 million ad account from WPP to Omnicom
▼ + stars: | 2023-09-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Uber is switching its $600 million ad buying business from WPP to rival Omnicom, according to two people familiar with the matter. Uber began a competitive pitch for its media business in March. Florian Adamski, Omnicom Media Group CEO, said in a statement that its agencies would make its "strategic data capabilities" central to its work for Uber. Omnicom media agencies have notched up a handful of sizeable wins since the beginning of July. New business has included the $585 million Beiersdorf account, the $150 million global HSBC business, and the $150 million brief from lottery operator Allwyn Entertainment, according to marketing industry tracker COMvergence.

Persons: Omnicom, WPP's, Uber, IPG Mediabrands, David Mogensen, Florian Adamski, WPP's GroupM, Adweek, IDComms, It's, Sean, Diddy, Combs Organizations: WPP, Omnicom Media, Omni, HSBC, Allwyn Entertainment Locations: Asia, Pacific

☆ Nvidia is targeting the ad industry as its next major chip-buying market
▼ + stars: | 2023-09-26 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Jamie Allan, Nvidia director of business development for global agencies and advertising. For Nvidia, the advertising industry unlocks access to a client base that includes virtually every single major corporation across every industry. Taboola is using Nvidia GPUs to speed up its natural language processing, which analyzes articles and serves relevant content to users. More recently, it's been using Nvidia and OpenAI technologies to allow advertisers to create images within its platform. Allan said Nvidia intends to be more involved in the advertising industry discourse and help advise companies about the adoption of AI.

Persons: Nvidia's Jamie Allan —, —, Allan, Jamie Allan, Microsoft's Bing, Stephan Pretorius, There's, Adam Singolda, it's, Media.Monks, Jay Pattisall, Forrester, Nvidia, Jensen Huang Organizations: Nvidia, Big Tech, Google, Meta, EMEA, WPP, DENZA, AWS, Adobe, Media.Monks, Oracle, Cannes Lions, pharma, they're

☆ Looking for value stocks? Citi lists over 10 European names — for risk-takers and the cautious
▼ + stars: | 2023-09-22 | by ( Amala Balakrishner | ) www.cnbc.com time to read: +2 min

European value stocks are doing better than growth stocks right now, according to Citi analysts. Citi defined "quality" value stocks as those in the top fifth and fourth quintiles for three characteristics: value, low risk and quality. Citi said investors "have not been particularly risk-averse," as risky value stocks are up 8.6%, while quality value stocks are down 0.3% in the year to date. Nevertheless, the bank noted that investors appear to have been more cautious since the start of August, as quality value stocks are up 4.6%, while risky value stocks are down 0.6%. 'Risky value' stocks For this screen, Citi looked for stocks that scored in the seventh or above decile for value and those in the fifth or below decile for "value low risk" and quality.

Persons: TotalEnergies, Moller Maersk, — CNBC's Michael Bloom Organizations: Citi, HSBC Holdings, Zurich Insurance Group, ABN AMRO, Imperial Brands, Nokia, BNP, BMW, Bayer, Life, WPP PLC Locations: European, China, Dutch, Danish

☆ Sweden is the No. 1 country for affordability, safety and overall quality of life
▼ + stars: | 2023-09-17 | by ( Celia Fernandez | ) www.cnbc.com time to read: +2 min

U.S. News and World Report ranked the best countries in the world based on quality of life. U.S. News and World Report recently released its ranking of the best countries in the world based on quality of life. 1 country for quality of life: SwedenThe great square of Stortorget, in Gamla Stan Stockholm Sweden. After Sweden, Norway ranked as the second best country in the world for quality of life, according to the U.S. News and World Report. Canada ranked as the third best country based on quality of life, according to the U.S. News and World Report.

Persons: Michael Robinson, Alexander Spatari Organizations: . News, U.S . News, WPP, Wharton School, University of Pennsylvania, Gamla Stan Stockholm, Sweden Norway Canada, CIA, Getty, Canada Locations: U.S, Sweden, Gamla Stan, Gamla Stan Stockholm Sweden, Sweden Norway, Sweden Norway Canada Denmark Finland Switzerland Netherlands Australia Germany New Zealand Norway, Norway, United States, Canada

☆ These are the 10 best countries in the world for business, social purpose and more—the U.S. isn't in the top 3
▼ + stars: | 2023-09-13 | by ( Celia Fernandez | ) www.cnbc.com time to read: +3 min

The U.S. News and World Report ranked the best countries in the world. This week, U.S. News and World Report released its ranking of the best countries in the world. The best country in the world: SwitzerlandFor the second year in a row, Switzerland is the best country in the world, according to the U.S News and World report. Canada ranked as the second best country in the world, according to U.S. News and World Report. 3 best country in the world, according to U.S. News and World Report.

Persons: Allan Baxter, Istvan Kadar, Stefan Cristian Cioata Organizations: U.S . News, . News, WPP, Wharton School, University of Pennsylvania, Entrepreneurship, Business Power, United, U.S News, Canada's, country's Federal Department of Foreign Affairs, Getty, Deutsche Bank, U.S, Canada Sweden Australia United, Canada Sweden Australia United States Japan Germany New Zealand United, Canada, CIA, Sweden Locations: U.S, United States, Switzerland, Zürich, Geneva, Basel, Portugal, Canada, Canada Sweden Australia United States Japan Germany, Canada Sweden Australia United States Japan Germany New Zealand United Kingdom Netherlands Canada, Russia, Numbeo, Sweden

☆ Exclusive: Musk-owned X's content moderation shift complicated effort to win back brands -former exec
▼ + stars: | 2023-09-07 | by ( Sheila Dang | ) www.reuters.com time to read: +5 min

'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. "I didn't always have access to other people who were doing (brand safety) work," he said of his time at Twitter. Before acquiring Twitter, Musk had criticized the platform for limiting free speech by removing certain content and having a politically liberal bias. Still, Brown said he felt supported in his brand safety work by Musk and Ella Irwin, Twitter's then-head of trust and safety, who resigned days before Brown. FALLING REVENUEOn Monday, Musk said X's declining ad revenue was primarily due to pressure from the Anti-Defamation League (ADL).

Persons: Carlos Barria, AJ Brown, Musk, Linda Yaccarino, Brown, NBCUniversal, Ella Irwin, Twitter's, AJ, Jonathan Greenblatt, X, Sheila Dang, Kenneth Li Organizations: REUTERS, Elon Musk, Twitter, Brand Safety Institute, BSI, Kroger, Defamation League, Anti, Defamation, ADL, Center, X, Thomson Locations: San Francisco , California, U.S, Dallas

☆ Morgan Stanley names cash-rich global stocks with 'better downside protection'
▼ + stars: | 2023-08-28 | by ( Lucy Handley | ) www.cnbc.com time to read: +2 min

Morgan Stanley named a raft of European stocks with strong balance sheets, lots of cash or high shareholder returns. High cash flow and shareholder returns The bank also screened for companies with "resilient high free cash flow." "Self-financing companies should be better able to weather any prolonged macroeconomic weakness, deploying capital effectively and seizing opportunities that come along the way," Morgan Stanley said. "Cash-rich companies with high free cash flow yields should also have better downside protection, while providing upside potential if management is able to deploy its cash effectively," the bank said. Those firms also have "positive free cash flow and net income growth expected over the next 2 years," the bank said.

Persons: Morgan Stanley, Burberry, — CNBC's Michael Bloom Organizations: CNBC, JD Sports, Sanofi, Airbus, MTU Aero Engines, SAP, WPP, Publicis Groupe, InterContinental Locations: Europe

☆ Stagwell's Mark Penn explains why he's betting on AI, and what brands get wrong about supporting social issues
▼ + stars: | 2023-08-23 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

He said brands often botch supporting social issues because they lack a balanced worldview. Insider spoke with Penn about why he's betting on artificial intelligence, buying experiential marketing shops, and how brands should handle thorny social issues. Big brands like Bud Light and Target have been in the news after backlash for supporting social issues. How should brands handle supporting social issues? I don't think people are spending enough time or thinking about that as the fundamental change.

Persons: Mark Penn's Stagwell, —, Mark Penn's, Hillary Clinton, He's, Stagwell, Penn, Bud, We've, Johnny, latelys, — we'll Organizations: WPP, Publicis, Service, Democrat, Republican

The "AI for business" diploma offers training in data and AI for client leaders, practitioners, and WPP executives, according to WPP's website. The team work under AI expert Daniel Hulme who was appointed chief AI officer at WPP two years ago. While lawmakers and philosophers alike still debate whether content produced by generative AI models amounts to anything like human creativity, advertisers have already begun using the technology in their promotional campaigns. Unilever, which owns more than 400 brands including Dove soap and Ben & Jerry's ice cream, has its own generative AI technology that can write product descriptions for retailers' websites and digital commerce sites, it said. The company's TRESemmé haircare brand has used its AI content generator for written content and its automation tool for visual content on Amazon.co.uk (AMZN.O).

Persons: Mark Read, Read, we've, Mondelez, Shah Rukh Khan, Daniel Hulme, Nestle, Gandon, Ray, Johannes Vermeer's, Aaron Rajan, Nestle's Gandon, Martin Sorrell, You've, Ben King, Richa Naidu, Martin Coulter, Matt Scuffham, Daniel Flynn Organizations: Nestle, Unilever, Marketing, Investment, Reuters, WPP, Oreo, Cadbury, Bollywood, YouTube, Facebook, University of Oxford, Global, Google, Go, Market Technology, Consumer, Walmart, Carrefour, Kroger, Thomson Locations: Africa, India, London, Swiss, Okta

☆ 3 ways a private-equity firm is tapping content creators for its portfolio of brands, from co-investment to market research
▼ + stars: | 2023-08-09 | by ( Sydney Bradley | Margaret Fleming | ) www.businessinsider.com time to read: +5 min

Sponsorships aren't the only way influencers can make money working with brands. The Newcastle Network, a private-equity firm, is tapping creators as investors for DTC brands. And Newcastle Network, a private-equity firm based in Boston, is taking those relationships one step further with the help of Village Marketing's Vickie Segar. Since then, she's been developing strategic partnerships with influencers through the private-equity firm, such as tapping those influencers for market research on behalf of the firm's portfolio companies or bringing on creators themselves as investors. Here are 3 ways that private-equity firm Newcastle Networks is working with influencers:Tapping creators for market research.

Persons: Vickie Segar, —, she's, Segar, Shawn Johnson East, Andrew East, Chris Casgar, Casgar Organizations: Newcastle Network, DTC, YouTube, Newcastle, WPP, Newcastle Networks, influencers, Andrew, Easts Locations: Boston, Newcastle, Instagram

[1/2] People shop for clothes at Target retail chain in Westbury, New York, U.S., May 20, 2021. Walmart (WMT.N) and Target (TGT.N), the two biggest retailers in the United States, have set a cautious tone for the rest of the year. David Klink, senior equity analyst at Huntington Private Bank, said he saw "encouraging" signs in Amazon's results. Walmart, which reports on Aug. 17, had a better-than-expected first quarter and forecast sales to be up about 3.5% for the year. "I think that value-based retailers like Walmart and Target" will hold up better than others, he said.

Persons: Shannon Stapleton, David Klink, Neil Saunders, Joseph Feldman, Siddharth Cavale, Ananya Mariam Rajesh, Rosalba O'Brien Organizations: REUTERS, Walmart, Target, Foods, Huntington Private Bank, Amazon, Apple, Maersk, WPP, Telsey, Thomson Locations: Westbury , New York, U.S, United States, Seattle, New York, Bengaluru

☆ WPP Lowers Guidance Amid Tech Marketing Slowdown
▼ + stars: | 2023-08-04 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

Persons: Dow Jones Organizations: wpp

☆ Two measures of global corporate health flash red
▼ + stars: | 2023-08-04 | by ( ) www.reuters.com time to read: +5 min

Moller-Maersk (MAERSKb.CO) lowered its estimate for global container trade this year as companies reduce inventories and higher interest rates and recession risks in Europe and the United States drag on global economic growth. The company, one of the world's biggest container shippers, said it expects container volumes to fall by as much as 4%. Maersk controls about one-sixth of global container trade, transporting goods for retailers and consumer companies such as Walmart (WMT.N), Nike (NKE.N) and Unilever (ULVR.L). The International Monetary Fund last week said that it expects global economic growth to slow this year, led by advanced economies even as food prices have come down and the March banking turmoil has been contained. It expects the global growth to slow to 3% this year and next, from 3.5% last year.

Persons: Jon Nazca, . Moller, Mark Read, Grey, Sophie Lund, Yates, Hargreaves Lansdown, Swift, David Jackson, Josephine Mason, Catherine Evans, Deepa Babington Organizations: Triple, Majestic, REUTERS, Maersk, WPP, Walmart, Nike, Unilever, Reuters, Ogilvy, Apple, Amazon.com Inc, Companies, Global, Nissan, Caterpillar, Monetary Fund, DHL Group, Thomson Locations: Strait, Gibraltar, Algeciras, Spain, U.S, Europe, United States, Beijing, slowdowns, China

☆ WPP lowers full-year forecast as tech clients curb spending
▼ + stars: | 2023-08-04 | by ( ) www.cnbc.com time to read: 1 min

WPP, the world's biggest advertising group, downgraded its full-year like-for-like growth forecast to 1.5-3.0% from 3-5% after lower spending from tech clients caused its revenue in North America to decline in the second quarter. Chief Executive Mark Read said the group delivered a "resilient" performance in the first half, with growth accelerating in all regions except the United States. "(The U.S.) was impacted in the second quarter by lower spending from technology clients and some delays in technology-related projects," he said on Friday. "China returned to growth in the second quarter albeit more slowly than expected." The British company reported a 2.0% rise in like-for-like revenue less pass-through costs to 5.81 billion pounds ($7.39 billion) in the first half.

Persons: Mark Read Organizations: WPP Locations: British, North America, United States, U.S, China

☆ Two measures of corporate health flash red
▼ + stars: | 2023-08-04 | by ( ) www.reuters.com time to read: +4 min

Persons: Jon Nazca, . Moller, Mark Read, Grey, Sophie Lund, Yates, Hargreaves Lansdown, Josephine Mason, Catherine Evans Organizations: Triple, Majestic, REUTERS, Maersk, WPP, Walmart, Nike, Unilever, Reuters, Ogilvy, Apple, Amazon.com Inc, Companies, Global, Nissan, Caterpillar, Monetary Fund, DHL Group, Thomson Locations: Strait, Gibraltar, Algeciras, Spain, U.S, Europe, United States, Beijing, slowdowns, China

☆ How a college football quarterback with 36,000 Instagram followers scored more than 30 brand deals and made himself the go-to voice for NIL
▼ + stars: | 2023-07-31 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +15 min

Chase Griffin has more than 30 brand deals, and his recent ones are mostly multi-year partnerships. Chase Griffin. 1st College Athlete Brand Ambassador for the largest/most powerful bank in the world. JP MOrgan Chase 1st College Athlete Brand Ambassador. "NIL & Athlete Brands: A NewEra", November 22, 2022.

Persons: Chase Griffin, Griffin, JPMorgan Chase, he'll, influencers, Chase Griffin Griffin, Griffin doesn't, He's, that's, I've, Page, JP Morgan Chase, Lucchese Bootmaker, Frances https, JP MOrgan, Chase Griffin Chase Griffin, Chase, Lucchese, Ed, Arthur Ashe Jr Organizations: UCLA, Gatorade Football, University of California, DirecTV, Foods, JPMorgan, LA Regional Food Bank, Bloomberg, LinkedIn, Boost Mobile, LA Food Bank, DMs, Twitter, JPMorgan Chase, Range Media Partners, WGA, SAG, Brands, ucla, Creative, Banking, Chase Bank, Morgan Wealth, Bank, Champs, Urban Outfitters, United States Polo Association, Lucchese, Hollywood, Marketing, UWG, UC Investments Academy, Fund Public Service, Regional Food Bank, Empowerment, Sports, Entertainment, Beach, Sports Rights, Cannes, Creativity, Cannes Lions, College Football Hall of Fame, Association, Conference, 1st, Financial, JP MOrgan Chase, Brand, of College Athletics, Rose Bowl, Community, Royce, True Bruin, Town Hall, Sports Innovation, Chase Center, NV, Regents, Brand Innovators, College, Los Angeles Times, ESPN, Unilever, Shell, Rose Bowl Stadium, Los Angeles Regional Food Bank, Leadership Team, Council, Range, WPP, University of California Investments, UC, Santa Monica Hospital, Public Affairs, Leadership, UCLA Law, National Football Foundation, Pro Football Hall of Fame, Texas High, Gatorade Locations: Texas, Los Angeles, Opendorse, Instagram, Hollywood, CA, Cannes, Atlanta, Carlsbad, Los Angeles , CA, Pasadena, Los Angeles CA, San Francisco , CA, Los Angeles ,, Las Vegas, United

☆ Digital ad vultures descend on TV’s carcass
▼ + stars: | 2023-07-28 | by ( Jennifer Saba | ) www.reuters.com time to read: +3 min

NEW YORK, July 28 (Reuters Breakingviews) - The digital advertising hunt is back on. Reuters Graphics Reuters GraphicsAlthough Meta and Alphabet dominate the digital ad market, there’s plenty of money yet to fight for. Comcast (CMCSA.O), for example, said on Thursday that U.S. ad revenue at its NBC Universal media division fell 5% and overall EBITDA was down nearly a fifth. Despite the volatile nature of advertising revenue because of its close links to economic trends, it also typically generates healthy operating margins. It’s no wonder then that Amazon.com (AMZN.O), Walmart (WMT.N), DoorDash (DASH.N) and many more are descending on TV’s carcass.

Persons: Mark Zuckerberg, Jerome Powell, WPP’s, Jeffrey Goldfarb, Sharon Lam Organizations: YORK, Reuters, Meta, Google, Uber Technologies, Netflix, Facebook, YouTube, Conference Board, Federal, PepsiCo, Reuters Graphics Reuters, Comcast, NBC Universal, Walmart, Thomson Locations: New York

☆ Sorrell's ad group S4 lowers outlook over wary tech clients
▼ + stars: | 2023-07-24 | by ( ) www.reuters.com time to read: +1 min

SummaryCompanies Co slashes FY revenue growth outlook to 2%-4%Says content business has been difficultShares down 20%July 24 (Reuters) - Martin Sorrell's S4 Capital (SFOR.L) cut its forecasts for annual revenue growth and core profit margin on Monday as tech clients dialled back marketing spend, sending the advertising group's shares down 20%. Last week, U.S.-based peers Interpublic (IPG.N) and Omnicom (OMC.N) also announced weak results that underscored the growing pressures on ad agencies. S4, founded by Sorrell after he left WPP (WPP.L), the world's largest ad group, said it now expects full-year like-for-like net revenue growth of between 2% and 4%, compared with an earlier forecast of 6%-10%. It expects an operational core profit margin of between 14.5% and 15.5%, down from 15%-16% forecast previously. In the first-half trading update, the company said revenue growth is expected to be about 5%, adding that performance in its content business has been more difficult.

Persons: Martin, Interpublic, Sorrell, Aby Jose Koilparambil, Eva Mathews, Dhanya Ann Thoppil, David Holmes Organizations: WPP, Thomson Locations: Bengaluru

☆ Global retailers cash in on Barbie movie craze
▼ + stars: | 2023-07-21 | by ( Helen Reid | Thomson Reuters | London-Based Reporter Covering The European Retail Sector Through A Global Lens. Focusing On Companies Including Adidas | ) www.reuters.com time to read: +3 min

REUTERS/Arriana McLymoreJuly 21 (Reuters) - Shoppers are snapping up Barbie hoop earrings, perfume, jumpsuits, and dresses as retailers seek to cash in on Friday's Barbie film release, reigniting the craze for the plastic doll and her hot pink, sequin-adorned universe. Mattel says the Barbie movie is expected to boost global sales of Barbie dolls, which declined last year from record growth during the pandemic. A Gap Barbie hoodie for women was available only in size XXS online, while a pair of Barbie Crocs, priced at $59.99 - $10 more than normal Crocs - was sold out on the Crocs website. Luggage brand Beis had a waiting list for all three sizes of suitcases in a Barbie pink, priced at a premium to its usual colour range. Walmart pitched Barbie dolls in varying skin tones and hairstyles at $45 to collectors.

Persons: browses, Arriana, Friday's, Barbie, Jo Ashdown, Ryan Gosling, Ken, Zara Barbie, hoodie, Barbie Crocs, Barbie toothbrushes, James Zahn, that's, Helen Reid, Savyata Mishra, Siddharth Cavale, Nick Zieminski Organizations: REUTERS, Mattel, WPP, Walmart, Hyatt Hotels, Hilton, Thomson Locations: Zara's Soho, New York City, U.S, Bogota, Colombia, Kuala Lumpur, Malaysia

☆ Ad giant IPG's data arm Kinesso has gone through an executive exodus, and the unit faces an uncertain future
▼ + stars: | 2023-07-19 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Ad giant IPG is shaking up its data and tech arm Kinesso, and many of the unit's top execs have left. The move comes as IPG looks to cut costs from specialty services like data, a source said. Several top executives at ad agency holding group Interpublic Group's data and technology arm Kinesso have left, and now the unit faces an uncertain future, Insider has learned. IPG launched Kinesso in 2019 as a big bet on pitching marketers additional services that go beyond making and buying ads. Acxiom will remain a standalone unit that will provide data products and services to all of IPG's agencies, the source added.

Persons: IPG, Kinesso, Acxiom, Arun Kumar, Ian Johnson, Kimber Robbins, Nancy Hall, Hall, Philippe Krakowsky, Krakowsky, IPG's, they've, Dentsu, Merkle Organizations: Global, WPP, Mindshare, Reprise, UM, Agency, Epsilon Locations: Mediabrands

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